It’s just the way our brains work, even play time is more discovery and explorative… we just can’t turn it off.
Regardless of the project it all becomes a creative challenge for us, especially considering the viewers response. What gets people excited about your objectives is what drives our curiosity. We help organizations develop a look and voice (yes, a brand) that helps tell your story from the inside out with every project. Although our objective is to make things look awesome, we know how to make them work. We’ve had our awards but our success is gauged on the effectiveness of our work, we wouldn’t have it any other way.
How we work as a business partner for you.
We are listeners, thinkers and doers, but most of all we want to help provide solutions to you that work. Developing creative concepts and strategies is only part of what we do. We help clients work through each project and manage the rapidly changing technology in “real-people” language. We believe in the small boutique environment that provides personal service without the top-heavy big agency feel. It’s more of a holistic approach (without the Birkenstocks), we partner with you focusing on building fruitful relationships between you and your clients. The first order is always what YOU need and if you don’t know, we help you find that out.
Who is the Big Picture
Sam Nigro, principal at Big Picture Productions, Inc. has been around long enough to see plenty of changes in the industry but much of the logic remained the same. Our venues for media have opened up radically over the past 10 years to brand alongside of such personal information shared on Social Media Channels . It’s what brand gurus have sought for over 100 years. Association with a companies brand defines a persons own branding and culture they hope to evoke. I love helping companies tell the truth about who they are and how they benefit other companies or individuals. With the right storytelling you can make it memorable and become passionate. It has to pass through the checkpoints of logic and decision making to memory and emotion. That’s what we do.
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
– David Ogilvy
Steve has worked in the digital world with extensive experience in direct-to-consumer marketing, as well as lead generation, SEO and paid online marketing. Small business is his passion and seeing it grow is rewarding to him. He can think outside the box to find a solution to your marketing strategies and really take it to the next level. Steve also has much experience in the HVAC industry, working with contractors across 6 states to maximize their marketing potential.
“I believe working with Sam has challenged me and made me think much more creatively – together we bring something to the table that neither of us could do alone.”